Nike's groundbreaking media campaign for the Air 180 included a series of TV advertisements created by Industrial Light & Magic and directed by cinematographer Caleb Deschanel, animator Guido Manuli, art director Eiko Ishioka and David Cronenberg. In Cronenberg's otherworldy "Transformations," an insectoid creature inside a giant, egg-shaped pod is transformed into a human by the magic of a Nike shoe.
