SOMETIMES... IF YOU WANNA STEP UP... YOU HAVE TO BE PREPARED TO GO DOWN UNDER...
The campaign, which features New Zealand actor Julian Dennison, launches the new fragrance by promoting the confidence it can provide men. The ad sees Dennison play Humphrey, a young man in awe of his older brother's talents, in particular, his ability to talk to girls. Humphrey is surprised to discover that his brother's secret is just to be himself and to wear the fragrance of New Zealand's rival nation, Lynx Australia.
